This week we were thrilled to welcome our international teams to our head office in Glasgow to celebrate the launch of a new era for our brand.
It has been an exciting couple of months for the 4icg Group, with the opening of new offices in Europe and the official launch of our freshly rebranded software procurement advisory service, YourShortlist.
To mark these milestones, we invited people from our offices in Estepona, Malaga, Iberia, and Frankfurt to work for a few days at our Glasgow HQ and collaborate closely with the UK team to officially launch the YourShortlist brand in Europe.
It was a busy couple of days of collaboration and celebration; however, the real highlight came from the surprise announcement of the new mascot for the YourShortlist brand, Shorty!
The 4icg marketing team had an absolute blast introducing Shorty to the entire company, providing a fun presentation that highlighted the success of the business and rebrand so far, before introducing our new brand character in style.
This was followed by the team handing out goodie bags, Shorty branded t-shirts, and cupcakes, making it feel like a true Birthday Party for the helpful little robot.
Check out some of the highlights from Shorty’s Birthday Party below.
Director and Co-founder of YourShortlist, Robert Copeland, had this to say about the event:
“It was a busy week as we officially launched the YourShortlist rebrand in Europe and welcomed our new mascot, Shorty!
I was especially excited to welcome 40 of our team members from Malaga, Estepona, Iberia, and Frankfurt to our Glasgow HQ to work together as we took this huge step in our growth journey.
As we enter the next chapter of YourShortlist, it has been inspiring to see the positive response from team members as well as clients. The hard work carried out during the European launch week was a testament to this.
The entire team has been working for over 6 months to launch our new brand, website, and content across Europe and I’m proud of everyone’s amazing efforts.
I’d like to give a special thanks to our digital marketing team for putting on a great presentation and event (and for keeping Shorty a secret until the grand reveal)!”
The 4icg Group would like to thank our YourShortlist team members who made the trip to Glasgow. It was an excellent chance for the whole organisation to connect and work together, a true testament to the borderless cooperation and teamwork of our growing company.
Now all we have to do is decide whether Shorty’s Birthday will be an annual event…
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