Digital Business Transformation: 5 Steps to Success 

Digital Business Transformation: 5 Steps to Success  post image

So, you’ve identified that you need a digital business transformation.  

To compete in the modern world, digitising your business is essential. Implementing the likes of cloud computing and AI technology not only helps you automate business processes, but also boosts organisation, supports scalability, and improves the customer experience.  

No matter what business you’re in, switching from on-site and analogue processes to digital equivalents is guaranteed to transform the very essence of how your enterprise operates.  

Given the huge amount of value that a digital transformation can bring, it’s vital that you get it right. Digitisation involves selecting several types of software – from Customer Relationship Management (CRM) to cyber security software. Not only do you have to ensure that each software type delivers your required services, but you also need to check integration capabilities.  

With so many components to consider and so many software providers to select from, how do you decide the most suitable digital transformation solution for your business?  

In this guide, we’ll pinpoint 5 easy steps to establishing key criteria and desired goals before you start the procurement process.  

After reading, you can narrow the wide selection of options and start conducting more in-depth comparisons.  

Or, to quicken this process, you can enlist the services of YourShortlist to match you with software that meets your needs exactly.  

Step 1. Review your current solutions and map out your business processes  

Across your business, you likely utilise a combination of tools of services that work in unison to help your organisation achieve its goals.  

Some of these components may be implemented manually, while others may already be digitised. However, certain parts are guaranteed to be currently underperforming or failing to integrate.  

For example, your supply chain processes may provide inaccurate stock updates, or your customer service offerings are too limited to ensure a positive customer experience.  

To kick-start your digital transformation correctly, you need to first identify these weak components. Not only will digitisation improve these operational limitations, but it will also integrate your processes more effectively.  

  • Which departments could benefit from a new digital approach?  
  • Are there any processes that could be made more efficient through the implementation of new technologies?  
  • Would digitisation boost your company’s overall productivity, communication, and engagement?  

By asking these questions, you’ll gain a more accurate picture of the kind of transformation your business needs to undergo. It will also help you identify areas of your business operations where improvements are definitely needed.  

Step 2. Determine what you require from a digital transformation  

Now that you’ve identified the gaps that are causing your business to underperform, it’s time to outline what you hope to find from new digital solutions.  

  • Are you facing any current issues that require specific software?  
  • Do any functions within your business require automation?  
  • What are your budget and timescales for implementation?  
  • How big is your business and how many people will need to be trained?  
  • Which of your current systems should the new solution integrate with or replace entirely?  

It’s also important to involve your employees in this process as much as possible. By asking them, you can determine individual and departmental digital needs. These requirements can then be included as part of your widescale business digitisation.  

To do this, you could establish a project team leader for each department in your company. These leaders can then review their current processes, converse with individual members of their department, and report back.  

By conducting this thorough analysis, you gain a benchmark of exactly what you need from your new digital solutions.  

With your needs identified, discussing your digitisation goals with both stakeholders and digital software vendors becomes much easier. You can leverage your findings to highlight your requirements exactly, which saves you from investing in software you don’t need.  

Step 3. Allocate responsibilities and ensure team buy-in  

One of the most important steps in digitising your business is establishing who will be responsible for the successful implementation and support of the new digital systems. By this, we mean selecting individuals to liaise and work directly alongside service providers, to implement and train other employees on how to use the new software, and to service and maintain the new tools.  

Not only will you have to involve your IT professionals in this stage, but you also need to allocate responsibilities to executives, managers, and members of upper management.  

To effectively digitise your business, the involvement of your entire workforce is key – from shipping/distribution coordinators to HR staff. You need to ensure that those in managerial roles can effectively train other members of your business on how to use the new systems accordingly.  

This guarantees smooth implementation, saves time, and makes it easy to know who is accountable for each stage of the transformation.  

To fully optimise your digital business transformation, establishing roles and responsibilities ahead of time is essential. 

Step 4. Set your comparison criteria and assess the market  

Before comparing different digital transformation software, it’s important to familiarise yourself with the main criteria you can expect from each software type. This will help you assess accordingly, judge how each platform stacks up, and make more accurate procurement decisions.  

Main features can vary greatly depending on the business process you’re looking to digitise. However, you can expect most software options that are geared towards digital transformation to provide the following:  

  • Price and pricing model  
  • Consultation/free trial period  
  • Technology deployment options  
  • Onboarding/training options  
  • Third-party software integrations  
  • Support services  
  • Maintenance services  
  • Potential for growth/scalability  
  • Security and compliance  
  • Ease of use  
  • Analysis and reporting  

With the criteria established, you can now research and compare the business software market.  

Most software providers will be able to supply spec sheets detailing key features, including the criteria listed above. You should leverage these sheets to gain as much information as possible on each software.  

When comparing your different options, ask yourself whether a particular solution ticks all or most of the boxes for desirable criteria while remaining within your budget and scope.  

Step 5. Create a shortlist of suitable options  

Now that you’ve assessed the market, it’s time to narrow down your options.  

At this stage, you should speak directly with individual software providers to get quotes, arrange consultations, and discuss their support options.  

Given that a digital transformation needs to involve your entire business, this review process can be lengthy – it can even take upwards of 6 months to complete.  

In this time, you should narrow a longlist of around 10 to 12 providers, which would then be refined to a shortlist of 6 to 8 providers following review. This process could be multiplied depending on how many new software types you are required to adopt.  

This narrowing involves comparing, contrasting, communicating, and reviewing. Clearly, this can be draining on your time and efforts.  

  • Rather than waste time and money sorting through hundreds of potential options, why not speak to someone that can manage the procurement process, so you don’t have to?  

Procurement Made Easy with YourShortlist.  

At YourShortlist, our goal is to make technology procurement simple, transparent, and cost-effective by matching businesses with the right providers.  

We are recognised as a trusted, independent intermediary to IT buyers, with a rapidly expanding network of over 2400 Partners providing managed services, software, and telecoms.  

  • We have a multilingual team able to provide a localised service for your area  
  • Get independent, impartial buying advice on the best solutions and providers on the market  
  • Receive a free, bespoke shortlist of specially selected Partners experienced in providing digital marketing services for your industry  
  • View Partner profiles and reviews through our exclusive Partner directory  
  • Receive free call-backs from Partners with no obligation to purchase 

Call +44 (0) 20 4532 1417 today to discuss your requirements with a member of our team and receive your free, bespoke shortlist of digital marketing Partners.