eCommerce Software: 5 Steps to Success  

eCommerce Software: 5 Steps to Success   post image

How to Use this Guide  

So, you’ve identified that your business needs new eCommerce software.  

Selecting the right eCommerce software can transform every aspect of your digital retail enterprise, from order entry to shipping and delivery.  

Specifically, a quality eCommerce software will provide you with online store development, inventory management, payment processing, product catalogue support, customer relationship management, returns and refunds management, and much more.  

With all these tools featured on a single platform, your eCommerce business will become better organised and more productive.  

However, this is dependent on selecting the right software for your company.   

With so many eCommerce software providers out there, how do you select which one to partner with?  

In this guide, we’ll define 5 easy steps to selecting the right eCommerce software for your business. By following these steps, you’ll define your software requirements, allowing you to find a provider that suits your needs exactly. 

Looking to shortcut this process?  

Enlist YourShortlist to achieve faster and more cost-effective software procurement.  

Step 1: Review your current solutions and map out your business processes 

Across your eCommerce business, you likely utilise a combination of technologies, tools, and services working in unison to help your organisation achieve its goals.  

However, some of these technologies may be falling short in terms of usability, functionality, integration, or scalability. Not only problematic for the running of your business, these weak components may also be costing you far more than they’re worth.  

For example, your poor-performing order management software may be causing inaccurate inventory tracking, impacting the overall performance of your company.  

Identifying these problems is your first step towards selecting a better eCommerce software. Rather than replacing these weak components individually, you can invest in software that combines these tasks and performs them better.  

  • Which departments use the current solution, and would they benefit from a replacement?  
  • Are there any eCommerce processes that could be made more efficient by the implementation of new software?  
  • Could managed services boost your eCommerce team’s organisation and productivity?  

By asking these questions, you’ll determine how much your current eCommerce processes could benefit from new technology.  

This will also help you to start identifying the software features you require and narrow your list of appropriate providers.  

Step 2. Determine what you require from a new solution  

Now that you’ve established the gaps and areas for improvement with your current eCommerce setup, it’s time to outline what you hope to find in a new solution.  

  • Are you facing any current eCommerce issues that require specific software?  
  • Could your business benefit from automated eCommerce functions?  
  • What are your budget and timescales for implementation?  
  • How many people within the organisation do you envision using this service?  
  • Which of your current solutions should the software integrate with or replace entirely?  

To answer these questions, you need to speak to people across your eCommerce department. This will provide you with a clearer picture of how your current systems are performing.   

From this, you can create a list of your key eCommerce requirements. This list will act as your benchmark with which you can compare new solutions.  

Having identified your business needs, you’ll also be able to discuss your goals more clearly with technology vendors.  

Step 3. Allocate responsibilities and ensure team buy-in  

The most important step in procuring new eCommerce software is determining who in your company will be made responsible for the new software. As in, who will liaison with the software provider, oversee implementation, handle onboarding, and deal with maintenance?  

If you’ve got a bigger company, you can split up these responsibilities and allocate them to each of your eCommerce professionals. But what if you’ve got a smaller company? You need to ensure the eCommerce software can be effectively controlled and maintained by fewer individuals.  

In addition to eCommerce professionals, you’ll also need to involve employees from other departments, such as administration, IT, and customer care.  

To guarantee the smooth selection and implementation of your new eCommerce software, allocating roles and responsibilities ahead of time is key. This makes it easy to know who is accountable for each stage of procurement.  

Step 4. Set your comparison criteria and assess the market  

Now you’ve identified your software requirements and allocated responsibilities, you need to determine provider criteria. This will allow you to effectively assess how each vendor stacks up against each other.  

If, for example, you’re looking for software that provides an all-in-one solution to online store development, app development, customer support, and online marketing, you’ll be faced with a plethora of options.  

To narrow down your selection, you need to know what providers typically provide. Once you know this, you can determine how well they deliver on the basics.  

The most common and fundamental criteria of eCommerce software include: 

  • Price and pricing model  
  • Demo/free trial period  
  • Onboarding/training options  
  • Order management  
  • eCommerce analytics  
  • Customer review system 
  • Single customer view  
  • Automatic tax calculation  
  • Facebook Business/Google Merchant integration  
  • Several payment gateway options  
  • Maintenance services  
  • Chatbot features  
  • Headless commerce  
  • Security and compliance  
  • Potential for growth/scalability  

With criteria established, you can now research and compare the eCommerce software market.  

Most software vendors will provide you with a spec sheet, allowing you to easily compare and contrast different eCommerce platforms. Leverage these spec sheets to gain as much information as possible on each solution.  

When comparing your different options, ask yourself whether a particular solution ticks all or most of the boxes for desirable criteria while remaining within your budget and scope. 

Step 5. Create a shortlist of suitable options 

Now that you’ve assessed the market, it’s time to narrow down your options.  

Speak with individual digital marketing providers to get quotes, arrange consultations, and discuss their support options.  

Typically, a full review process for selecting and onboarding a new eCommerce platform can take between 3 and 6 months.  

This often involves narrowing down your potential options to a longlist of around 10 to 12 providers, which would then be refined further to a shortlist of 6 to 8 providers following a review of how each option meets your requirements.  

Finally, you would need to compare different packages from each provider to determine the best overall solution for your business.  

  • Rather than waste time, money, and resources sorting through hundreds of potential options, why not speak to someone who can manage the procurement process so you don’t have to?  

Procurement Made Easy with YourShortlist  

At YourShortlist, our goal is to make technology procurement simple, transparent, and cost-effective by matching businesses with the right providers.  

We are recognised as a trusted, independent intermediary to IT buyers, with a rapidly expanding network of over 2400 Partners providing software, telecoms, and managed services.  

  • We have a multilingual team able to provide a localised service for your area  
  • Get independent, impartial buying advice on the best solutions and providers on the market  
  • Receive a free, bespoke shortlist of specially selected Partners experienced in implementing warehouse management software for your industry  
  • View Partner profiles and reviews through our exclusive Partner directory  
  • Receive free call-backs from Partners with no obligation to purchase 

Call +44 (0) 20 4532 1417 today to discuss your requirements with a member of our team and receive your free shortlist of warehouse management Partners.