Software Advisory Service has become YourShortlist

Introducing our new brand identity

Software Advisory Service has become YourShortlist post image

4ICG Group is delighted to announce that Software Advisory Service has been rebranded to become YourShortlist.

Software Advisory Service (SAS) was founded to address the challenges of software procurement by matching Member businesses with a personalised shortlist of software Partners supplying solutions in cyber security, cloud computing, HR, finance, ERP, CRM, and more.

Following a recent period of growth within 4icg, the Group decided that SAS would benefit from a refreshed brand identity to better reflect the bespoke recommendations and forward thinking, dynamic nature of the organisation.

YourShortlist was chosen as the new name as it conveys the most important aspect of our business; our clients and their tailored shortlist of software solutions.

The name perfectly reflects our commitment to providing a truly bespoke service. Meanwhile, our bold new visual style aims to evoke a clear and easy to understand process delivered with the help of expert advice.

We’ve been hard at work getting the word out to current Partners and Members about the new brand and are delighted with the response so far.

We’re also pleased to have redesigned our website to reflect the YourShortlist branding, which contains a suite of helpful online documents and resources.

While the name may have changed, our commitment to clients remains the same.

Partners on our database will have access to leads, procurement advice, and other services to narrow down their prospects, while Members are provided with a free, bespoke list of their most suited partners and solutions based on their unique requirements.   

We’re proud of the new YourShortlist name and brand, but that’s only the headline of what’s to come in terms of our investment in buyer community growth and expansion of the 4icg Group.

Collectively 4icg now has offices across Europe including Malaga, Istanbul, Frankfurt, and our head office in Glasgow. This allows our team to service an even wider pool of regions than ever before and provide a localised service for clients.

We may have a new look, but the team still has the same passion for success and providing value for customers across every one of our offices.

Stay tuned to our website for more updates on our brand or join our email Newsletter below to find out more about our service, software partners, and industry research.