Are you looking for a good software to manage your content? Read on and find out which content management platform would be best suited to your business.
Building an online presence is alpha and omega for today’s successful businesses. Not only is a blog or your social media channels an excellent way of communicating with your customers, but it’s also a great way for you to showcase your branding to the world. Through your well-written blog articles and your engaging social media posts, you have an unique opportunity to own the narrative and show the entire world what your brand is and what you stand for.
Those who manages to do so successfully will be able to grow a strong relationship with their clients – and perhaps also attract a new group of potential customers. In other words, this can be your way of stepping out of the shadows and make sure that your brand won’t get labelled as just another ordinary company out there.
And with the right content management tools, you can reach your company’s highest potential.
What is a Content Management System?
A Content Management system, often known as CMS, should be an essential part of your content strategy. Most businesses use a content management platform to smooth operations when it comes to managing their own websites and blogs. And when we say ‘manage’, we speak of the overall process which includes content creation, design, storing and tracking of digital content.
This software solution makes it possible for companies to take on a holistic approach that guarantees convenient project collaboration and tracking of content performance, as well as the ability to organise numerous multimedia files and look through unstructured data sources. Since CMS systems basically serve as a foundation for your website, users can pay more attention to their content and how it should be presented rather than dabbling around with coding.
A CMS can host a wide variety of content, such as text documents, videos, and images. Some might serve as a storehouse for content or a template for your blog, while others may process advanced functions in project tracking and can provide a more extensive collaboration. Let’s take a closer look at some of the various CMS solutions on the market:
- Web Content Management
One popular type of CMS is web content management systems (WCMS), which is mostly responsible for handling digital web content. This type of solution focuses more on generating, editing, and publishing audio and video files, as well as various kinds of graphics and text. Web Content Management Platforms tend to be quite popular with bloggers, as it enables them to choose from a range of front-end templates.
- Headless Content Management System
A headless CMS is a rather new development on the market. They’re mainly valuable for producing websites capable to be viewed on different devices, and they also offer considerable options for modifications that can suit the users’ needs.
This platform provides the required backend for a CMS, such as how the site works and servers/databases, while also letting users choose the front-end design of their choice. As they’re accessible on several different devices, the majority of these flexible CMS systems are cloud content management platforms.
- Enterprise Content Management
These systems are often deployed by businesses needing to manage massive amounts of content, from documents to emails, product information to video files. Not only can it store and share files effortlessly, but it can also offer a more comprehensive safety and compliance standards.
This platform also comes with strong process automation ability, thereby reducing the need for users to repeatedly perform time-consuming tasks such as filing and labelling, for example.
Finding the Right CMS
In order to maximise your potential, it’s imperative that you find the best content management system for your brand.
There are numerous options on the market, as well as open source systems, that will let you create and distribute content and media. Nevertheless, some will be more reliable for your business than others, so it’s essential that you find the right match for you.
Firstly, content management systems for enterprises can be quite expensive due to their flexibility when it comes to size, functionality and storage space. Other solutions might offer a price on a sliding scale based on how big your company is or how much storage space you will need.
If you’re a smaller business or you’re slowly dipping your toes into content marketing for the very first time, there’s also a good deal of free content management solutions out there. These are often open source CMS systems, which means that they are made and preserved by a community of developers in a collaborative manners. These platforms can be accessed by anyone with the knowledge on how to alter and extend features. While most of these solutions are initially free, there could be additional costs when it comes to executing these actions, acquiring more storage space or buying your own domain name.
Despite these costs, it’s often cheaper to buy an open source software rather than purchasing a system built and hosted by corporations. To help you get started, we have gathered three of the most common and loved open source CMS platforms below.
This is probably the most prominent and popular CMS on the market.
WordPress has been developed since 2013, and this fantastic system has long made its mark in the digital world. Whether you’re in need of a news publishing site, a blog or a forum, this software can make it happen with the click of a button.
A good benefit is that you can easily personalize your blog, as WordPress accepts themes developed by third-party developers. Simply upload your chosen theme, and start dragging-and-dropping immediately! This means that a variety of industries, from hospitality to retail, can be easily served. You can get a business plan for $25 per month, giving you unlimited storage, access to the WordPress theme store, and a custom domain.
Another open source CMS is Joomla, which is great for hosting your company blog. This is the perfect choice for those who want to focus more on the security features rather than just the website design.
Although not as flexible as WordPress, its interface is easy enough to use even for those who are new to CMS. Joomla is capable of keeping track of published content as well as controlling and updating its quality. Compared to the more basic WordPress, Joomla is rather a bit higher – but it’s not yet considered as advanced as Drupal.
Yet another great open source CMS for enterprises.
Drupal is considered a bit more technical and complicated compared to WordPress or Joomla. However, it’s a powerful and robust solution which ca be used for e-commerce, publication, and communication purposes.
This CMS also offer features such as user management and advanced menu management, which all contributes in creating convenient, yet highly-developed pages and blogs.